During the pandemic, marketers turned to direct mail to cut through the digital clutter and engage recipients. Today, marketers are still turning to direct mail, but not just any direct mail will do. Modern direct mail needs to be personalized, engaging, and inspire the reader to act. Personalized print products are particularly well suited for this purpose: they will reach your customers emotionally and remain in their memory. In this 30-minute session, geomarketing expert locr will show how to use personalized maps and geoinformation to boost engagement, generate higher response rates, and improve the ROI on the direct mail you create for your clients.  Additionally, you'll learn the science behind effective direct mail, and why the brain connects to maps better and faster than any text or other images. Especially combined with print - based on many successful customer examples. As an attendee you will leave this session armed with ideas and inspiration you can use to expand your business and create direct mail success for your clients.

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