You and your team have definitely felt it — this constant evolution of sales and marketing. This lightning-fast, head-spinning pace of change. This feeling of ambition, like you have important things to share (you do), mixed with this feeling of unease, like you wish you had better direction. Oh, and throw in the fact that so many people now work from home.
That’s why we have assembled a group of speakers that deserve a ringmaster to introduce them. They’ll cover how printers should approach new business development and marketing. This special education track is about more than just listening to top expert minds. It’s about charging your own brain (and company) with smart ways to make sales and marketing more impactful and less stressful.
Monday, May 8th
Your Next Sales Growth Plan
Bill Farquharson - The Sales Vault
Kelly Mallozzi - Success.In.Print
If 70 - 80% of the buying decision is happening before a client talks to anyone at your company, marketing plays an unprecedented role in your sales growth. Whereas sales and marketing was once two separate conversations, today, you need to fire on ALL cylinders at once and engage a new approach that puts them in lock-step with each other. With clients more difficult to find (read: hybrid, remote, Witness Protection-level access) sales people are screaming for help. It is now crucial that your website engages your audience, your social media presence entertains, educates and builds trust, and your sales process ensures forward progress from suspect to prospect to customer efficiently and effectively.
All throughout Dscoop Edge, you will hear this point hit over and over. In this presentation, Bill Farquharson and Kelly Mallozzi set the table for the feast of information and ideas you are about to hear.
1:45 PM - 2:30 PM
Better Together: Creating Sales + Marketing Alignment that Delivers Growth
Kristi Duvall - The BoxMaker, Inc.
Katy Hart - The BoxMaker
Are you looking to drive growth for your business? Join us for a live presentation and learn how to create lasting sales and marketing alignment that delivers measurable success. Kristi Duvall and Katy Hart of The BoxMaker will share their insights on how to bridge the gap between sales and marketing, utilize technology to streamline efficiencies, and capitalize on opportunities for mutual growth. Don’t miss this opportunity to position yourself and your business for success in 2023 and beyond.
2:30 PM - 3:15 PM
Find Your Brand Voice so the Right People Hear You
Shanna Vollmer - Pixa Creative
In the movie The Breakfast Club they had to answer this question during detention on a Saturday. Detention on a Saturday? Who am I?
That seems excessive. As a company, do you know who you are? What you value? Your mission and purpose? The more you can define your brand voice as a company the more you can articulate that efficiently and succinctly to your clients, prospects and even employees.
Your brand voice must stay consistent throughout all communication. A strong brand voice will “sound” the same no matter the collateral-email, website, social media, blog, etc. Are you clearly stating what you want your brand to become?
Come join us as we take you through various exercises that you will make sure your brand has a voice that creates an emotional connection with your target audience.
In this 45-minute workshop we will take you through the following exercises:
- Brand Connection
- Mission, Vision, Values
- Archetypes
- The importance of your brand and Buyer Personas
3:30 PM - 4:00 PM
Using Targeted Campaigns to Land Clients Through LinkedIn
John Bracamontes - Pryntbase
LinkedIn has become an integral piece in business to business selling. You may know it for making connections and researching prospects? But are you aware of the power of LinkedIn Campaigns? John Bracamontes from PryntBase will walk you through the do's,don'ts, tips and tricks that will help you develop and run precisely targeted campaigns aimed directly at your ideal customers.
In this session you'll learn the easiest and most effective way to get in front of new prospects, convert them as leads and close new sales. More customers and more revenue all by following these simple steps to generate powerful, high performance LinkedIn campaigns.
4:15 PM - 5:00 PM
Using Social Media and Why You Should Care
Adam Peek - Meyers Printing
Adam Peek has achieved what some would say is a Masters in Social Media. He is an established podcaster, has an online course in selling packaging, and has an enviable social media following. But none of this happened overnight. It was gradual. Adam will walk you the steps he took to garner his social success and share examples with you of companies of all sizes that are succeeding at gaining the attention of customers AND young talent.
Tuesday, May 9th
Why What You're Selling isn't What Your Customer is Buying
Bill Gillespie - Bill Gillespie
This session is all about getting in touch with why customers really buy. We’ll talk about what causes them to get out their checkbook, sales triggers and how to relax pressure on price. We’ll share bit brand examples and demonstrate how changing the narrative puts the customer at ease and makes them choose you!
Bill examines typical printer talk tracks and why they are all wrong. He will teach you to focus on what each stakeholder wants out of the transaction and how to make them comfortable with your solution. You’ll learn what questions to ask and how to make everything you do more valuable — and more fun.
2:15 PM - 2:45 PM
Simply. Marketing.
Jules VanSant - Bubble & Hatch
Tell one good story 100 ways for a positive return on your marketing investment. With a foolproof quarterly plan for content creation, repackaging, and repurposing, you can reach your customers and prospects for a fraction of the cost. We’ll show you how to coordinate and distribute a single big idea through channels you already own and where you should be: your website, blog, email, social media, sales collateral, signage, webinars, events—and so much more!
3:00 PM - 3:30 PM
Your Sales Challenges Solved
Kelly Mallozzi - Success.In.Print
In this open and 100% interactive sessions, sales experts Bill Farquharson and Kelly Mallozzi will give instantly-applicable ideas. You ask. They answer.
3:45 PM - 4:30 PM
Is Marketing the New Sales?
Bill Farquharson - The Sales Vault
Kelly Mallozzi - Success.In.Print
Where does marketing end and sales begin? It’s become more blurry with the advent of personal branding. Good marketing never seemed to make it to the top of the priority list. Today, there’s a new reality and what was once optional is now mandatory. That puts marketing in a whole new light. All throughout Dscoop, you will hear this point hit over and over. In this presentation, Bill Farquharson and Kelly Mallozzi make sense of information and ideas you have heard during the Sales and Marketing Spectacular and provide ways for you to apply it immediately.