When Italic Inc redefined their business they knew that leaning heavily into social media would help reposition their company with target customers. Scotty Graham was tasked with building their online presence and personality. After taking class on social media brand building and plenty of trial and error, what emerged was a repeatable content producing engine. In this session Scotty will share the social media blueprint that he developed to connect with and grow their ideal audience.

Add value, win more work, and grow with jaw-dropping designs and production from HP Indigo. This session will present success stories created with HP Indigo technologies, including unique print capabilities, different inks, and creative and variable data tools that empower brands to communicate marketing messages directly from the printed products. These tools are helping brands engage consumers and create differentiation on the retail shelf.

This first in a two-part series, this interactive session will explore strategies for attracting and retaining new talent in a print industry that is facing an aging workforce. Attendees will examine the current job market and learn how to position their company as a desirable place to work. Whether you are a manager, supervisor or business owner, this session will provide you with practical tips and techniques to attract and retain the best people in the industry. 

The second in a two-part series, this panel session will focus on strategies for promoting employee engagement and providing opportunities for professional development. Attendees will learn about the benefits of fostering a positive work environment, such as increased productivity and employee satisfaction. The session will also cover the importance of professional development, including training and career advancement opportunities. Attendees will leave with the knowledge and tools they need to create a dynamic, engaged and motivated workforce.

In this session Shanna Vollmer from Pixa Creative will show you how to develop a distinctive brand voice that speaks directly to your target audience. Through various exercises, including persona development and journey mapping, you will walk away with the tools to create a brand personality that will make it easier to create content that resonates with your customers and prospects.

Where does marketing end and sales begin? It’s become more blurry with the advent of personal branding. Good marketing never seemed to make it to the top of the priority list. Today, there’s a new reality and what was once optional is now mandatory. That puts marketing in a whole new light. All throughout Dscoop, you will hear this point hit over and over. In this presentation, Bill Farquharson and Kelly Mallozzi make sense of information and ideas you have heard during the Sales and Marketing Spectacular and provide ways for you to apply it immediately.

Tell one good story 100 ways for a positive return on your marketing investment. With a foolproof quarterly plan for content creation, repackaging, and repurposing, you can reach your customers and prospects for a fraction of the cost. We’ll show you how to coordinate and distribute a single big idea through channels you already own and where you should be: your website, blog, email, social media, sales collateral, signage, webinars, events—and so much more! 

LinkedIn has become an integral piece in business to business selling. You may know it for making connections and researching prospects? But are you aware of the power of LinkedIn Campaigns? John Bracamontes from PryntBase will walk you through the do's,don'ts, tips and tricks that will help you develop and run precisely targeted campaigns aimed directly at your ideal customers.

Adam Peek has achieved what some would say is a Masters in Social Media. He is an established podcaster, has an online course in selling packaging, and has an enviable social media following. But none of this happened overnight. It was gradual. Adam will walk you the steps he took to garner his social success and share examples with you of companies of all sizes that are succeeding at gaining the attention of customers AND young talent.

This session is all about getting in touch with why customers really buy. We’ll talk about what causes them to get out their checkbook, sales triggers and how to relax pressure on price. We’ll share bit brand examples and demonstrate how changing the narrative puts the customer at ease and makes them choose you!

Bill examines typical printer talk tracks and why they are all wrong. He will teach you to focus on what each stakeholder wants out of the transaction and how to make them comfortable with your solution. You’ll learn what questions to ask and how to make everything you do more valuable — and more fun.

Undeniably, the pandemic changed the world, but there also a seismic shift in the sales world; specifically digital printing. As if it wasn’t already difficult enough to get an appointment with a decision-maker, now it seems like everyone has joined the Witness Protection Program and disappeared. Connecting with customers requires more than just a traditional selling. There are new rules, requiring a new growth plan. In this special kick-off session, Bill Farquharson and Kelly Mallozzi lay out the format for a new sales approach, one rooted in fundamentals but tackling unprecedented challenges.