In the movie The Breakfast Club they had to answer this question during detention on a Saturday. Detention on a Saturday? Who am I?
That seems excessive. As a company, do you know who you are? What you value? Your mission and purpose? The more you can define your brand voice as a company the more you can articulate that efficiently and succinctly to your clients, prospects and even employees.
Your brand voice must stay consistent throughout all communication. A strong brand voice will “sound” the same no matter the collateral-email, website, social media, blog, etc. Are you clearly stating what you want your brand to become?
Come join us as we take you through various exercises that you will make sure your brand has a voice that creates an emotional connection with your target audience.
In this 45-minute workshop we will take you through the following exercises:
- Brand Connection
- Mission, Vision, Values
- Archetypes
- The importance of your brand and Buyer Personas
701 Convention Plaza
St. Louis, MO 63101
United States