If 70 - 80% of the buying decision is happening before a client talks to anyone at your company, marketing plays an unprecedented role in your sales growth. Whereas sales and marketing was once two separate conversations, today, you need to fire on ALL cylinders at once and engage a new approach that puts them in lock-step with each other. With clients more difficult to find (read: hybrid, remote, Witness Protection-level access) sales people are screaming for help. It is now crucial that your website engages your audience, your social media presence entertains, educates and builds trust, and your sales process ensures forward progress from suspect to prospect to customer efficiently and effectively.

All throughout Dscoop Edge, you will hear this point hit over and over. In this presentation, Bill Farquharson and Kelly Mallozzi set the table for the feast of information and ideas you are about to hear.