Where does marketing end and sales begin? It’s become more blurry with the advent of personal branding. Good marketing never seemed to make it to the top of the priority list. Today, there’s a new reality and what was once optional is now mandatory. That puts marketing in a whole new light. All throughout Dscoop, you will hear this point hit over and over. In this presentation, Bill Farquharson and Kelly Mallozzi make sense of information and ideas you have heard during the Sales and Marketing Spectacular and provide ways for you to apply it immediately.