Education Listing By Track

Below is a listing of sessions by content-themed tracks.
Education sessions will take place on Monday, May 8th and Tuesday, May 9th.
Please note that exact days, times and locations are to come.

Automation, Automation, Automation

How do you effectively manage labor shortages, e-commerce business models, increasing pressure for faster turnaround, detailed reporting requirements and high levels of color control? Automation from job receipt to shipping is the key to profitable growth. Learn where to start, what tools are available, and best practices from Dscoop members and HP partners.

Business Growth Opportunites in the Digital Pouch Marketplace
The session will present opportunities to grow your business with the only proven technology for on-demand, sustainable flexible packaging in the market today.
Do Well by Doing Good: How a Digital Print Business Model Meets a Charitable Mission

In response to Russia’s invasion of Ukraine, Precision Proco Group, Infigo, Pineapple Lane Press, and HP joined forces to help. Hear from the team that created an integrated end-to-end digital print solution, combining innovative workflow, web-to-print ordering, digital production, and finishing to enable seamless contributions of dual-language children’s books that fulfill the companies’ social goals while showcasing products and services.

From Digitization to Connected Automation: Strategies for Boosting Productivity and Transparency

Tom Peire, CEO of Four Pees, will unravel the confusing jargon used in the industry and clear up any misunderstandings around digitization and automation. You'll learn that just because a process is digitized, it doesn't mean it's automated. During his session, he will emphasize the need for a cohesive and strategic holistic workflow approach, connecting both online and offline, human and machine, to achieve optimal performance, transparency, and measurability.

Superboost Your Workflow

Software driven print operation perform better and deliver higher profits. In this session you will learn a variety of ways you can superboost your existing workflow to better deal with files, automatically process them in a centralized fashion, tie in finishing and ultimately get more jobs out the door and less sheets on the floor.

The Direct Mail Expert Forum

What's new in automation for direct mail? From workflow through finishing, this panel of experts has a lot to share!

Trends and Hot Topics in the Print Industry

In this interactive and dynamic session, attendees will have the opportunity to engage in small group discussions on topics such as AI in print (generative art), diversification and automation. By rotating through different tables and connecting with experts and peers, attendees will understand current trends, their impact on the industry and the opportunity for your business to grow.

NOTE: This session will not have interpretation.

You Really Can Achieve Workflow Automation

Skilled pre-press people are scarce; clients want faster and faster turnaround times paired with greater personalization. What is the future for MIS, workflow, and e-commerce? How do companies leverage new technologies to achieve end-to-end automation, efficiency and quicker turnaround times? Come join us as we break down the barriers of workflow automation.

Building a Solid Growth Foundation

Now more than ever, companies need a solid foundation for growth and sustainability. This includes many factors: having a clear strategic vision of where you are trying to grow, having the right people in the right roles doing the right things, profitable execution that meets or exceeds customer expectations and sufficient cash to capture opportunities and/or to withstand lean times.

In this workshop, Barry Gleeson, Managing Partner of The Kelsey Group and a Certified Growth Coach with the Scaling Up organization will share with you proven concepts and ideas to help you build or strengthen your foundation with take-aways that you can use well after the event.

The question to ponder is: Are you playing to win or playing not to lose?

 

Capitalizing on the Ecommerce and Social Media Economy with Automation

Join this session focusing on how automation has helped DSCOOP members seize e-commerce opportunities, serve brands, open new markets, and grow!  Hear how they recognized tipping points and removed roadblocks utilizing the HP PrintOS Site Flow.

Changing Dynamics of Book Production: What's Driving Digital Growth in 2023?

What is driving the growth in digital book production, and how can printers accelerate that growth to unlock even more pages? Engage with decision makers from across the size and segment spectrum learn how the book industry is changing and uncover strategies for harnessing the benefits of that change.

Discovering Sales Growth by Implementing Large Format Capability

In this engaging discussion, you will learn about the costs and benefits associated with delivering Large Format solutions. This session will cover in detail Total Cost of Operations (TCO), cash flow and Return of Investment (ROI). We will also explore how to leverage sustainable products to existing and new customer segments. Hear first hand from the president of a large printing network on his growth journey with HP Latex and HP Stitch products.

Empowering the Workforce: Attracting and Retaining Top Talent

The first in a two-part series, this interactive session will explore strategies for attracting and retaining new talent in a print industry that is facing an aging workforce. Attendees will examine the current job market and learn how to position their company as a desirable place to work. Whether you are a manager, supervisor or business owner, this session will provide you with practical tips and techniques to attract and retain the best people in the industry. 

Empowering the Workforce: Engagement and Development

The second in a two-part series, this panel session will focus on strategies for promoting employee engagement and providing opportunities for professional development. Attendees will learn about the benefits of fostering a positive work environment, such as increased productivity and employee satisfaction. The session will also cover the importance of professional development, including training and career advancement opportunities. Attendees will leave with the knowledge and tools they need to create a dynamic, engaged and motivated workforce.

Leadership Development: Who You Are and What You Do

This session will provide an overview of leadership development, which is a booming industry and yet consultants are frequently out of touch with evidence-based practices coming from the science of leadership.  We will discuss frameworks for increasing one’s own leadership effectiveness, including topics about who you are (which is relatively difficult to change) and topics about what you do (which relatively easier to change).  For the first of these, we focus on personality and emotional intelligence, and the discussion emphasizes the importance of self-awareness and finding the right person-job fit rather than expecting to change yourself overnight.  For the second part, we focus on values, how values change the way you lead, and how understanding others’ needs helps you bring out their best and flourish both personally and professionally.   

Maximizing Efficiency and Flexibility with a Distributed Print Network

Maximizing Efficiency and Flexibility with a Distributed Print Platform Are you interested in expanding the reach of your printing services? Dscoop members are leveraging the community network to deliver print jobs for their customers in other countries or segments. Imagine that you now have the capability to deliver print for your customers when and where they need it. Join us for this informative session and walk away with a better understanding of the Dscoop Distributed Print Platform and how it can help your business succeed.

Reimagine New Hire Recruiting and Retention
Students from Dscoop partner schools will talk about their career aspirations and what they seek in an employer. This is an opportunity to hear perspectives on the industry from the next generation of printing pros. The session will feature an interactive Q&A with the students.
The Future of Direct Mail: Trends and Technologies to Watch

Join a panel of leading direct mail experts as we explore the latest trends and technologies shaping the future of direct mail. Our panelists will share their insights on emerging approaches that are shaping direct mail such as: personalization, data, predictive analytics, multi-channel integration, creative formats, AI, and more. They will discuss the benefits and challenges of incorporating these new technologies into clients’ campaigns. Whether you're looking for inspiration or simply want to stay up to date on the latest industry trends, this session is not to be missed.

The New Normal: How Leading PSPs Continue To Thrive During Turbulent Times

Unparalleled social and economic uncertainty require new levels of agility and flexibility for business success. As substrate and labor comprise an ever-larger share of print's total cost, HP Industrial digital printing presses are a key tool for commercial and packaging businesses. Learn how HP digital print technology leads the market with more capabilities, automation that impacts the bottom line, higher production speeds and industry-leading print quality.

Thriving in Uncertainty: Strategies for Resilience and Adaptability

This session will examine how to anticipate and respond to economic shifts, moments of crisis and other external factors. We will discuss how to adapt business models, explore new revenue streams, and take advantage of emerging opportunities to stay agile. Attendees will hear from PSPs who have successfully propelled their business forward amidst uncertainty.

What's Next After a Merger or Acquisition?

You've considered acquiring or merging a business, but what comes next? This session will explore key steps and strategies for companies to consider after a merger or acquisition. We will discuss challenges and opportunities that arise during this transitional period and how companies can effectively integrate their operations and teams. Topics will include post-merger integration planning, communication strategies, talent retention, technology integration and customer engagement. By the end of the session, participants will gain insights and practical tips to navigate the post-merger landscape and position their companies for growth and competitive advantage.

Why Now Is the Time for You To Embrace Industry 4.0

Industry 4.0 (I4) is revolutionizing the way companies manufacture, improve and distribute products. The digital transformation leads to increased automation, decision making based on instant data analytics, and a new level of efficiencies and responsiveness to customers. Your competition has embraced I4, have you?

Choosing the Right Primer for Your In-Line Label Applications

As products and conditions evolve, it’s always good to take a fresh look at how to optimize available technologies. In this session we will discuss the ins and outs of choosing the right primer for your in-line label applications. Topics we will cover include: how ink adhesion varies based on type of substrate, the impact blanket temperature has on adhesion, determining which coat weight will help you meet your product specifications, fine-tuning your press settings to optimize production outcomes, and more! 

Goal Achieved: 100,000 Impressions Per Shift, Every Shift

Production-speed digital print is here today. Join this interactive session of executives and operations managers to learn how they print 100,000 impressions per shift, and why the HP Indigo 100K is changing the digital print business model.

How Did IWCO Easily Integrate 7 New PageWide Presses Into 2 Existing Print Factories?

This session will cover how Solimar's Chemistry universal workflow software automated IWCOs manual QC process as well as digitally retrofitted the PWP print output to work dynamically on their existing bindery equipment savings over $100K and months of labor.

Maximizing Efficiency and Revenue Generation on Your HP PageWide Digital Press

A PageWide inkjet web press was just installed. What tips and tricks should you be doing, planning and thinking about? Partner with HP, partners, services and more for maximum revenue generation. 

New Frontiers in Finishing: How Innovation Is Driving Efficiency and Sustainability

Recent technological advancements are changing the landscape of the print finishing industry in a variety of ways, from the adoption of eco-friendly materials to fully automated thermal lamination systems that drastically increase productivity. Nobelus will look at how this influx of innovative solutions opens the door to compostable laminates and films, in-line embellishment capabilities, high-speed roll-to-roll lamination, and more. Stop by Booths 205/306 to learn more about these exciting new trends!

New Opportunities in Large Format Applications

Come learn about how the latest HP Latex innovations and technologies may benefit your business. In this session you will learn how you can create new business opportunities and gain new competitive advantages with HP Latex technology.  Expand into high-value/high-margins applications with amazing colors and the glossiest of whites.

Success in a Digital World Requires a Digital Mindset

Today, digital production is mainstream production for more and more PSPs because moving jobs from analog offset to digital enables faster speed-to-market, flexibility to quote/delvier shorter runs and even higher value with variable data and more. Learn the market trends and workflow efficiencies needed to mainstream digital print for today and tomorrow.

The New Math of Label Printing: Preparing for an Indigo-First Business Model

The new HP Indigo V12 with LEPx technology will push the analog to digital crossover point to levels never before possible, allowing label converters to print nearly any job using their HP Indigo fleet. With the V12 printing at 400 ft/minute it has the capacity to replace three traditional flexo lines enabling label converters to change their mindset to “Indigo first and flexo second.” An Indigo-first mindset fundamentally changes the business model of label printing by providing new levels of versatility, agility and dramatically reduced turnaround times — all at the quality of the industry-leading HP Indigo digital label printing.

Using Automated Color Control To Differentiate and Reduce DSO

Print smarter and reduce Days Sales Outstanding (DSO) by using PrintOS apps, data, and reports to prove color control and quality for every job. Leverage these tools to produce consistent brand color across multiple presses and locations. Local to global color management drives value and is possible today.

Partnering for Personalized Photo Products

The sheer number of possible personalized photo products means most brands and retailers look at a variety of outsource partners for fulfillment. What are the traits of a good partnership? What are red flags when evaluating an outsource partner? This panel will cover all these questions and more.

Photo Merchandise Market Trends and Opportunities

The photo merchandise market continues to grow as more and more businesses add products to their offerings. In this session, David Haueter of Rise Above Research will talk about the latest trends within the photo merchandise market. Top-level forecast data will also be provided. This session is sponsored by Mediaclip.

Strategies for AI Photo Products

In the past year, artificial intelligence has become the new buzzword, but what is the impact on the photo products output market? How is AI being used? What other smart tools can boost customer engagement and sales? This panel will feature companies sharing their data and customer results to showcase the opportunities in the AI photo product space.

Tapping Creativity and Content to Boost Photo Output

Photo output is more than snapshots. A new age of web tools and apps are increasing content and creativity for businesses, side-hustlers, students and individuals, leading to new output opportunities in education, family history and numerous vertical markets.

Better Together: Creating Sales + Marketing Alignment that Delivers Growth

Are you looking to drive growth for your business? Join us for a live presentation and learn how to create lasting sales and marketing alignment that delivers measurable success. Kristi Duvall and Katy Hart of The BoxMaker will share their insights on how to bridge the gap between sales and marketing, utilize technology to streamline efficiencies, and capitalize on opportunities for mutual growth. Don’t miss this opportunity to position yourself and your business for success in 2023 and beyond.

Capture New Business across Markets with the Latest HP Innovations

Yesterday, today and tomorrow. These PageWide and Indigo customers have grown thwir businesses across segments and want to share their insight.

Creative Printing Inspiration From Across the Globe

Add value, win more work, and grow with jaw-dropping designs and production from HP Indigo. This session will present success stories created with HP Indigo technologies, including unique print capabilities, different inks, and creative and variable data tools that empower brands to communicate marketing messages directly from the printed products. These tools are helping brands engage consumers and create differentiation on the retail shelf.

Find Your Brand Voice so the Right People Hear You

In the movie The Breakfast Club they had to answer this question during detention on a Saturday. Detention on a Saturday? Who am I? 

That seems excessive. As a company, do you know who you are? What you value? Your mission and purpose? The more you can define your brand voice as a company the more you can articulate that efficiently and succinctly to your clients, prospects and even employees.

Your brand voice must stay consistent throughout all communication. A strong brand voice will “sound” the same no matter the collateral-email, website, social media, blog, etc. Are you clearly stating what you want your brand to become?

Come join us as we take you through various exercises that you will make sure your brand has a voice that creates an emotional connection with your target audience. 

In this 45-minute workshop we will take you through the following exercises:

  • Brand Connection
  • Mission, Vision, Values
  • Archetypes
  • The importance of your brand and Buyer Personas
Is Marketing the New Sales?

Where does marketing end and sales begin? It’s become more blurry with the advent of personal branding. Good marketing never seemed to make it to the top of the priority list. Today, there’s a new reality and what was once optional is now mandatory. That puts marketing in a whole new light. All throughout Dscoop, you will hear this point hit over and over. In this presentation, Bill Farquharson and Kelly Mallozzi make sense of information and ideas you have heard during the Sales and Marketing Spectacular and provide ways for you to apply it immediately.

Marketing & Selling Value (Instead of Capabilities)

If you cannot communicate why your solution is different, better and more valuable than your competition, there’s not much technology or even price can do to fix it. Join us as we discuss how to have a different, higher-value conversation with a different, higher-level audience, that results in a more engaged, consultative sales strategy.

About Swift Print Communications

Swift Print Communications (SPC) is a 3rd generation print service provider headquartered in St. Louis, Missouri. Over the company’s 111 year history they have continually innovated to stay relevant in the markets they serve. 

SPC installed their 1st Indigo in 2005 and have since invested in 4 more machines as the technology of the presses evolved. They currently operate a 7000 series press and installed a 7K series press in April 2022. 

In addition to its digital platform the company hosts a fleet of offset presses and offer wide format printing with two HP latex machines and a Canon/Oce Arizona flatbed press. 

The president of the company, Bryan Swift, says “we don’t want to be the biggest company but we do want to be the best”.

Simply. Marketing.

Tell one good story 100 ways for a positive return on your marketing investment. With a foolproof quarterly plan for content creation, repackaging, and repurposing, you can reach your customers and prospects for a fraction of the cost. We’ll show you how to coordinate and distribute a single big idea through channels you already own and where you should be: your website, blog, email, social media, sales collateral, signage, webinars, events—and so much more! 

The HP Indigo Model to Accelerate Brands’ Sustainability Messages and Amplify Their Marketing Effectiveness

Presenting how brands adopt HP technology to accelerate their sustainability journey and marketing effectiveness, achieve their sustainability goals and amplify social impact messages via personalization with HP Indigo digital printing.

Using HP Digital Print To Profitably Open New Markets

Business at the speed of relevance: HP PageWide and Indigo digital solutions create a flexible and efficient production floor. These technologies can be leveraged together to expand the business into new markets, reduce costs, and improve turnaround times. Learn how these technologies can make your business thrive through financial KPI's and review the tools and resources available to help you implement your vision.

Using Social Media and Why You Should Care

Adam Peek has achieved what some would say is a Masters in Social Media. He is an established podcaster, has an online course in selling packaging, and has an enviable social media following. But none of this happened overnight. It was gradual. Adam will walk you the steps he took to garner his social success and share examples with you of companies of all sizes that are succeeding at gaining the attention of customers AND young talent.

Using Targeted Campaigns to Land Clients Through LinkedIn

LinkedIn has become an integral piece in business to business selling. You may know it for making connections and researching prospects? But are you aware of the power of LinkedIn Campaigns? John Bracamontes from PryntBase will walk you through the do's,don'ts, tips and tricks that will help you develop and run precisely targeted campaigns aimed directly at your ideal customers.

In this session you'll learn the easiest and most effective way to get in front of new prospects, convert them as leads and close new sales. More customers and more revenue all by following these simple steps to generate powerful, high performance LinkedIn campaigns.

Why What You're Selling isn't What Your Customer is Buying

This session is all about getting in touch with why customers really buy. We’ll talk about what causes them to get out their checkbook, sales triggers and how to relax pressure on price. We’ll share bit brand examples and demonstrate how changing the narrative puts the customer at ease and makes them choose you!

Bill examines typical printer talk tracks and why they are all wrong. He will teach you to focus on what each stakeholder wants out of the transaction and how to make them comfortable with your solution. You’ll learn what questions to ask and how to make everything you do more valuable — and more fun.

Your Next Sales Growth Plan

If 70 - 80% of the buying decision is happening before a client talks to anyone at your company, marketing plays an unprecedented role in your sales growth. Whereas sales and marketing was once two separate conversations, today, you need to fire on ALL cylinders at once and engage a new approach that puts them in lock-step with each other. With clients more difficult to find (read: hybrid, remote, Witness Protection-level access) sales people are screaming for help. It is now crucial that your website engages your audience, your social media presence entertains, educates and builds trust, and your sales process ensures forward progress from suspect to prospect to customer efficiently and effectively.

All throughout Dscoop Edge, you will hear this point hit over and over. In this presentation, Bill Farquharson and Kelly Mallozzi set the table for the feast of information and ideas you are about to hear.

Your Sales Challenges Solved

In this open and 100% interactive sessions, sales experts Bill Farquharson and Kelly Mallozzi will give instantly-applicable ideas. You ask. They answer.

Carbon and BioMass Offsets: Friend or Foe?

We need to sequester carbon in order to meet science-based targets for limiting to a 2-degree increase, yet it’s hard to figure out which offsets are actually good. Join this panel of carbon and bio-mass companies and detractors as they share their insights and expertise. 

How to Get Started on Your Climate Action Journey

In this engaging discussion, a panel of PSPs and brand leaders will share how they began their climate action programs. They will delve into the reasons behind their decision to take action and the strategies they employed in structuring their programs. The panelists will provide insights into the challenges they encountered, the successes they have achieved and the lessons they have learned along the way.

Sourcing Sustainable Materials

The materials used and the end-of-life strategy for them impact the value of print significantly, and it's essential to understand how to source sustainable materials. Our expert panel of materials manufacturers will discuss what they're doing to promote sustainable material sourcing in the printing industry. You'll learn about the latest sustainable materials, their environmental benefits, and how they can help you reduce your carbon footprint.

Why Certification and Science-Based Targets are Critical to the Future of Your Company’s Success

More and more brands are requiring or expecting to require sustainability certification from the PSPs they work with. Join a panel of certified facilities to learn why this certification is so important for your success.

Barcode Studio for SmartStream Designer for Illustrator
Becoming Future Ready Through Workflow Analysis
DFE: TTT (Tips, Tricks and Troubleshooting)
Drive Your Business Growth Anytime, Anywhere with the PrintOS Mobile App
Experience Mixed Reality Firsthand with HP xRContent
Improving Press Performance With PrintOS Productivity Power Pack
Open Forum/Networking for Pre-Press, Operators, and Production Managers
PrintOS Automation Power Pack 
PrintOS Creativity Power Pack
PrintOS Daily Essentials
PrintOS Quality Power Pack: Produce Consistent Results Across Jobs, Media, Presses and Sites
Success With Spots and Data: Helping Your Customers Manage Their Brand Colors Through Spot Master

Sessions subject to change