Full Name
Federico Lagrange
Job Title
Head of Brands & Sustainability Innovation - Americas
Company
HP Inc.
Speaker Bio
Federico Lagrange
Head of Brands & Innovation, Americas
A purpose driven, growth orientated global marketer with a drive for leadership, Federico has 15+ years’ marketing experience and has partnered with world renowned FMCG brands to advance branding strategies that amplify purpose. He is a strong believer that consumers buy from brands that have a meaningful story behind them. Put simply, it’s about buying why brands do what they do rather than what they are doing. Federico has delivered exceptional results that spotlight his marketing counsel, boosting brand sales and ROI. Leading the Brand and Innovation teams across the Americas, Federico is an energetic leader and a driving force for leveraging digital print, its unique consumer-focused capabilities and how it is a vessel for communicating purpose. Through the power of the technology, Federico trusts brands will remain relevant and stand the test of time.
Head of Brands & Innovation, Americas
A purpose driven, growth orientated global marketer with a drive for leadership, Federico has 15+ years’ marketing experience and has partnered with world renowned FMCG brands to advance branding strategies that amplify purpose. He is a strong believer that consumers buy from brands that have a meaningful story behind them. Put simply, it’s about buying why brands do what they do rather than what they are doing. Federico has delivered exceptional results that spotlight his marketing counsel, boosting brand sales and ROI. Leading the Brand and Innovation teams across the Americas, Federico is an energetic leader and a driving force for leveraging digital print, its unique consumer-focused capabilities and how it is a vessel for communicating purpose. Through the power of the technology, Federico trusts brands will remain relevant and stand the test of time.
Speaking At
