Opportunities in Creative Printing  

(Guy Bibi, HP)

Dive deep into the transformative capabilities of HP SmartStream, the innovative integration of artificial intelligence (AI), and the dynamic potential of variable data printing.

As a leading expert in creative tools and workflow solutions, Guy will provide invaluable insights on how these technologies are setting new standards and opening up exciting opportunities for print service providers.

The audience can learn the following key insights:

• Learn about the latest features and capabilities of HP SmartStream and how they can be applied to optimize your print production processes.
• Get a front-row seat to see applications of generative art, mixed-reality campaigns, and other eye-opening projects.
• Discover innovative applications of these technologies in the creative printing sector through detailed case studies.

Captivating Gen X: Strategies for Social Media

(Paige Espiritu, Tiktok)

As an expert in social media marketing and digital content strategy, Paige will delve into how print businesses can harness the power of social media platforms to enhance their marketing efforts and reach new audiences. She will also touch on understanding and effectively engaging with younger generations through social media.

Attendees can expect to learn the following key insights:

• Learn how to identify and capitalize on emerging trends to stay ahead of the competition and attract attention to your services.
• Understand the preferences and behaviors of Gen Z and Millennials on social media.
• Get a front-row seat to see successful case studies and examples of campaigns that have effectively connected with younger audiences.

Creative Minds at Work: Inspiring Innovation

(Dr. Wilona Annunciation, M.D)

This session explores the neuroscience behind creativity, strategies to cultivate a creative mindset, and ways to leverage creative thinking within teams. Additionally, practical techniques for applying creative thinking to real-world challenges will be shared, providing attendees with actionable insights to foster innovation.

The audience can learn the following key insights:

• Discover the key elements that make up a creative mindset.
• Explore strategies to cultivate and maintain a creative frame of mind in various environments.
• Acquire practical techniques for applying creative thinking to solve problems and generate new ideas.

Driving a Profitable Printing Business

(Arnon Goldman, HP)

In this session, Arnon will explore advanced strategies for maximizing return on investment (ROI) and profit margins with HP Indigo technology. By leveraging detailed case studies and real-world examples, Arnon will provide valuable insights into how businesses can optimize their operations, enhance productivity, and drive profitability through innovative printing solutions.

What Participants Will Learn:

• Learn from detailed case studies and real-world examples of businesses that have successfully leveraged these strategies to achieve substantial financial returns.
• Explore practical approaches to implementing these strategies within your own operations to drive growth and profitability.
• Learn about key factors that contribute to successful implementation and sustained profitability in the printing industry.

Security Printing: Insights from 7D Mangos  

(Dan David Jr., 7D)

From a brand owner's perspective, Dan will share how these advanced labels have bolstered product security, enhanced brand image, and contributed to business growth. This session will provide valuable insights into the decision-making process, implementation challenges, and the substantial benefits realized through the adoption of Indigo security printing.

The audience can learn the following key insights:

• Understand the motivations and decision-making process behind integrating Indigo technology into their packaging strategy.
• Hear about the feedback from employees and customers regarding the enhanced security features and overall packaging quality.
• Get Dan’s perspective on the future of creative printing and the evolving role of technologies like Indigo in the industry.