Educational Sessions

WORKSHOP

Data Extraction for Sustainability

In this high-impact, executive-level workshop, participants will explore how to lead their organizations toward a data-driven and sustainability-focused future.

Through hands-on exercises (laptop required), real use of AI tools like ChatGPT, and practical workflow automation demos using platforms like Zapier and Make, attendees will gain a practical vision of how data can drive efficiency, reduce waste, and guide smarter decision-making.

What You'll Walk Away With:

  • A clear understanding of what it means to become a data-driven organization, and how this supports sustainability goals in print.
  • Hands-on experience using ChatGPT for data exploration—making it easy for non-technical leaders to extract insights from operational data.
  • Inspiration and ideas for automation using Zapier and Make, reducing manual work and streamlining workflows.
  • A draft strategic action plan: defining sustainability metrics, identifying relevant data sources, and outlining immediate next steps.

CASE STUDY & PRESENTATION

Measuring and Managing Waste

In this real-world session, Anton Geraedts and Tommy Schouten of Geostick will take you inside one of Europe’s most forward-thinking label printers to explore how they’ve transformed sustainability goals into measurable business outcomes—using data, automation, and AI.​

What you’ll learn

  • Case Study: How Geostick tracks, reports, and improves key waste metrics using a mix of in-house innovation and smart technology​

  • Tools & Technologies: Real-world applications of tools that help monitor sustainability KPIs—beyond spreadsheets​

  • Circular Thinking in Action: A closer look at Geostick’s waste reuse system, and how it integrates into their production workflow​

Actionable Takeaway

We aim to cut through the AI hype and clarify some simple but critical differences in today’s AI landscape. Attendees will leave with a practical understanding of how AI can be applied in the label printing industry to improve efficiency and decision-making. Through real project examples, they’ll see how predictive analytics can enhance operational forecasts, and how generative AI can automate time-consuming workflows like invoice processing. The session will also highlight the critical role of clean, well-structured data as the foundation for successful AI initiatives. Through interaction and relatable content we hope participants will gain insights they can bring back to their organizations to start identifying and implementing their own high-impact AI projects. 

Tom Schouten is Production Manager at Koninklijke (Royal) Geostick, where he oversees more than €60 million in annual production turnover and drives efficiency, quality, and innovation in label and packaging manufacturing. With a strong focus and passion for operational excellence, team development, and continuous improvement, Tom plays a key role in strengthening Geostick’s leading position in the European label market and in continuing the company’s 100+ year legacy.

Anton Geraedts is a freelance data scientist with a Bachelor’s degree in Business Analytics and a Master’s in Econometrics, disciplines rooted in mathematics, programming, and advanced statistical modelling. At Geostick, I work on two AI projects—one predictive, fine-tuning production forecasts, and one generative, creating an automated invoice-processing workflow. Before I started at Geostick, I dusted off and rebuilt a Python-based simulation tool for the fire department in Amsterdam so it could be used to improve decision-making - hopefully throughout the entire country in the future. My passion is showing how good data quality and smart data use can unlock innovation and improve decision-making.

HP AMPLIFY PROGRAM

Real Strategies for a Sustainable Print Business

Learn how HP’s Sustainability Amplifier program is helping print companies of all sizes take meaningful, measurable steps toward sustainability—not with theory, but with action.​

What you’ll learn

  • What the HP Sustainability Amplifier program is and how to join it​

  • How to use the Sustainability Assessment Tool to evaluate your business​

  • Practical advice to set realistic goals and measure progress​

  • How to turn sustainability into a business advantage​

  • Examples of print companies already succeeding with this framework​

Key Takeaway

You’ll leave with concrete tips and a clearer understanding of how to embed sustainability into your operations, no matter where you are in your journey.