Speedy Connections: The Power of Human Connection

Brenda Belmares

Spark powerful connections in just minutes!

Step into Speedy Connections – a high-energy, interactive experience designed to break the ice, build trust fast, and unlock business and personal growth.

Whether you’re looking to bond with your team or engage with a broader community, this session will leave you saying, “I can’t believe how fast I connected with so many people!”

Here's what you'll walk away with:

• Self-awareness – Uncover your hidden strengths and unique talents.
• Concise communication – Learn to deliver your message with impact, clarity, and confidence.
• Motivation boost – Tap into what truly drives you—and be inspired by others.
• Vulnerability & Authenticity – Build real human connections that go beyond small talk.
• Empathy – Expand your worldview by listening to different perspectives.
• Social skills upgrade – Experiment with fresh, strategic ways to connect.

From Printshop to Powerhouse: The Power of Diversification

Brian Benson

Meet Brian, a business owner who doesn’t follow trends, he creates them. In this candid session, Brian will pull back the curtain on the decisions, risks, and mindset shifts that helped him grow a thriving print business in a market that’s always changing. He’ll talk about what diversification really means (beyond the buzzword), why it worked for him, and how his approach to leadership, team culture, and reinvention helped him stand out. 

You’ll walk away curious, inspired, and probably rethinking a few things about your own business. Come ready to hear the real story behind the success. 

This session will be followed by a panel discussion with PSPs that have innovated somehow, including commercial, PWP, labels, and packaging.  

 

Make Yourself Unforgettable: Why Clients Stay (Even When Competitors Come Knocking)

Luke Mysse

The print world is crowded, and let’s face it, competition isn’t going away. But what if the real risk isn’t your competitor… it’s staying the same? 

In this powerful session, brand strategist and creative advisor Luke Mysse will share hard-earned insights on what keeps clients loyal. Hint: it’s not just price or speed. From brand perception to creative problem-solving and purpose-driven culture, Luke will explore how PSPs can stop fearing competition and start building businesses that stand out, deliver value, and inspire trust. 

It’s time to stop playing defense and start playing bold. Your future clients are watching, what are you showing them?

 

Sustainability: From Concept to Impact

Fernando Gordillo

We’ll start this session with a clear and straight look at how digital printing technology is helping businesses move the needle on sustainability. In the first 20 minutes, our speaker will lay out the advantages of digital — from reducing waste and improving efficiency to smarter supply chains and faster time to market. Real examples, practical benefits, and direct insights. 

Then, we open the floor for an open conversation that really matters to your day-to-day work: 

• How to talk about sustainability with clients in a way that shows opportunity, not just extra cost. 
• How to anticipate global regulations and build smart partnerships to stay ahead. 
• What brands expect today and what’s coming next, so you’re ready for future demands. 
• What the new generation of consumers is looking for, and how to align your print strategies with their values. 

Our speaker will moderate this open chat, keeping the conversation real and practical. Expect honest insights, shared experiences, and useful takeaways you can use the moment you step back into your business conversations. 

 

Beyond Aesthetics: How Design is Driving Print Demand

Hernán Braberman

Today’s younger consumers aren’t just buying products — they’re buying into experiences, emotions, and meaning. In this session, Hernán Braberman will break down how Gen Z is influencing the future of design through powerful visual trends that go way beyond packaging. From bold minimalism to raw, unpolished creativity, what speaks to this generation can reshape how brands present themselves across all print segments. 

Whether you work in commercial printing, publishing, or labels, understanding these shifts can help you better connect with your clients, rethink your creative offering, and stay relevant in a fast-changing market. 

Color Does Not Exist

Jaime Álvarez

What would you think if we told you that color doesn't actually exist... at least, not in the way we usually believe?

In this session, Jaime Álvarez from Servibarras will share in a practical way the basic concepts that help us better understand what color really is. Through everyday examples and situations from the graphic world, he will invite us to reflect on the subjective way we perceive colors, what aspects we should take into account when evaluating them, and to what extent it is possible to measure them accurately.

Don't miss this opportunity to look at color through different eyes and understand how small differences in its interpretation can impact our creative and productive processes.

 

Disruptive Print: Turning Unthinkable Ideas Into Reality

Some people follow trends. Others take a sharp turn and create something no one saw coming. 

This session brings together print leaders who decided to do things differently, pursuing ideas that raised eyebrows, felt risky, or had never been done before. They’ll share what led them to take that path, what they’re producing today that no one else is, and how different ways of thinking can open new possibilities. 

It’s not about formulas or tips, it’s about the mindset behind bold decisions. These are real stories that might spark the way you see things, help you rethink what’s possible, or lead to unexpected connections. 

 

AI for Print Efficiency

Juan Águila

Artificial Intelligence is no longer just a buzzword; it's actively transforming how print businesses operate. In this session, we'll focus on practical applications of AI in print operations, especially in areas like production scheduling, job prioritization, predictive maintenance, and data-driven business decisions. 

Whether you're just beginning to explore AI or already experimenting with tools and automation, this session will offer insights and inspiration to help you optimize your workflow and stay competitive in a rapidly evolving market. We'll explore how to leverage AI to increase efficiency, reduce waste, and respond faster to customer demands.

 

Business in Chaos: Finding Clarity and Opportunity

Felipe Cotrino

Global uncertainty is growing. Inflation, shifting regulations, and recent U.S. policy changes are challenging how businesses operate and plan for the future. But in every disruption, there’s room to rethink, adapt, and lead with purpose. 

In this timely session, Felipe Cotrino shares key insights on navigating today’s complex economic landscape, offering practical guidance on running a business in uncertain times. This is a session designed to spark ideas, inspire confidence, and uncover opportunities, even in the middle of market chaos. 

 

Building Credibility

Brenda Belmares

In today’s fast-paced world, trust isn’t just a nice to have, it’s the currency of influence and success. In this transformative session by Brenda Belmares, participants will explore how trust is built, sustained, and used to forge meaningful connections that lead to powerful, high-value negotiations.

In this session, Forbes writer and international speaker Brenda Belmares shows how credibility is built (and lost), how trust fuels influence, and why connecting with people on a real level is your best negotiation strategy.

Whether leading a team, growing your network, or closing deals, this session will give you the mindset and tools to negotiate from a place of authenticity, influence, and clarity. 

Because as Brenda says: “Business moves at the speed of trust.” 

 

Workshop – From Blank to Brilliance: A Hands-on, Creative Challenge

Jacques Hauzeur

Join Jacques Hauzeur, founder of BtX Latam and a driving force in sustainable, high-end packaging for luxury brands, as he shares a glimpse into his inspiring journey of blending innovation, design, and purpose. With roots in Europe and deep knowledge of the Latin American market, Jacques brings a unique perspective on how packaging can be a canvas for creativity, not just a container. 

Whether you're in labels, packaging, or commercial printing, this is your moment to disconnect from the routine and reconnect with your creative spark. You'll be invited to explore, take risks, and think differently through a surprising, hands-on, creative challenge developed in collaboration with designers and regional PSPs. Come to be inspired. Stay to create. 

 

The Branding Journey

Mauro Mendoza

Branding
It's a song that lives in your memory: it connects, moves, captivates you...
and you can’t stop singing it.
MUCH LESS FORGET IT.
A brand strategy is like the conductor of a symphony orchestra, and all the elements that make it up are the instruments that must be played to perfection so that the song sounds beautiful and harmonious, allowing us to give our audience (the consumer) an unforgettable experience and an unforgettable show.

During this session, Mauro will offer an inspiring reflection on how to build memorable brands that deeply connect with the consumer.