Education Session Topics
AI is moving faster than any technology business owners have had to absorb — and the gap between the headlines and what's actually useful on your shop floor has never been wider. This keynote cuts through it. We'll trace how we got here, pinpoint exactly where the technology stands today, and look honestly at what's coming in 2027 — including what's simply moving too fast to call. Built for business owners, not engineers: no jargon, no hype, just a clear-eyed view of where this is heading and what it means for how you run your company.
- The acceleration — a fast timeline from the early breakthroughs to today, and why the gaps between them are collapsing
- You are here (2026) — the shift from AI that chats to AI that does the work
- What this means on your shop floor — a worked example: an urgent job lands, and the system re-plans the schedule, flags conflicts, shows you the knock-on effects, and carries that job through to costing, invoice and client record
- What's next — grounded forecasts for the first and second half of 2027, and an honest look at what nobody can predict
- Positioning your business — why you can't out-predict this, but you can be ready for it starting now
Most business owners have experimented with AI, but many are still asking the same question: Where can it actually make a difference in my business?
This practical, follow-along workshop is designed specifically for print business leaders. Freddy Lim will demonstrate real AI workflows that help solve everyday operational challenges, using examples that attendees can immediately adapt to their own businesses.
Expect practical demonstrations, live problem-solving, and simple AI techniques that can save time, improve decision-making, and reduce manual work.
No theory. No technical jargon. Just practical ideas you can start using straight away.
Potential workshop topics include:
- Production scheduling and workflow planning
- Faster estimating and quotations
- Customer service and sales follow-up
- Connecting business data for better decision-making
- Automating repetitive administrative tasks
Requirements: Laptop. No technical background required.
Note: The final workshop agenda will be shaped by attendee input. Registered delegates will be invited to submit their biggest business challenges before the Summit, allowing Freddy to tailor demonstrations and examples to the issues that matter most.
Zero Blind Spot
Dennis Choo
Every PSP faces the same challenge: a customer requests a new application, a new substrate, or a new opportunity. Do you take the risk, or walk away?
Successful PSPs don’t rely on trial and error. They validate opportunities, tap into technical expertise, and use proven resources to make better business decisions before committing valuable time, money, and production capacity.
In this session, discover practical tools, technical resources, and expertise already available through your HP team and Channel Partner that can help you evaluate opportunities faster, reduce risk, and bring new applications to market with confidence.
You’ll learn:
- How to assess whether a new customer opportunity is worth pursuing
- Practical tools that help evaluate production capacity and technical feasibility
- How to validate new applications before committing production resources
- Where to access application expertise, workflow guidance, and technical specialists
- How to shorten the journey from customer enquiry to commercial production
- Real examples of how PSPs can leverage existing HP and Channel Partner resources to solve complex business challenges
- How to reduce risk when exploring new applications, materials, and markets
From Vision to Shelf: How Marou & Base Design Built an Iconic Brand
Great packaging is never created in isolation. Behind every successful brand is a shared vision between the brand owner, the creative agency, and the print partners who bring that vision to life.
In this joint session, hear from Marou, Vietnam’s internationally recognised bean-to-bar chocolate brand, and Base Design, the creative agency behind its distinctive identity and packaging. Together, they’ll share how storytelling, design, and print transformed locally grown cacao into a globally recognised premium brand.
Through a behind-the-scenes conversation, discover how brands, agencies, and printers collaborate to create packaging that builds value, strengthens customer connections, and stands out in the market.
Discussion topics include:
- Building a premium brand through authentic storytelling
- Turning brand vision into impactful packaging
- The role of print in bringing design to life
- What brands and agencies value in a print partner
- Balancing creativity, production, and commercial success
- How PSPs can become strategic partners in brand building